Many users who have come into contact with websites should be very clear that in order to have a successful website, the first step is to purchase a high-quality domain name. The importance of a domain name for the success of a website is self-evident, and the editor of Shenzhen Website Construction – Desert Wind also believes that many users should have heard about the benefits of building a website with an old domain name for SEO optimization. As for this, it is inevitable for all SEO optimization friends to come into contact with this topic. So, is an old domain name helpful for website SEO, and what is its value? Today, the editor will provide you with detailed answers.
1、 Helping websites navigate the sandbox period
For many SEO optimization webmasters, the “sandbox effect” should not be unfamiliar or very familiar. New domain name websites generally have an observation period of sandbox effect, so that at the beginning of website establishment, if the number of external links suddenly increases rapidly, rather than naturally, it is easy to arouse suspicion from search engines, believing that the website is cheating, So much so that the website received punishment from search engines and was dropped. However, if the website is built using an old domain name, there will be no concerns in this regard. As long as the increase is regular, even if the number is large, it is not a problem, and the website will not be affected by k.
2、 Website redesign, easy to restore ranking
Website revisions have a significant impact on website keyword ranking, website weight, and traffic. It is believed that many webmasters who own corporate websites or engage in SEO optimization should be very clear about this, especially for new websites. Frequent revisions may face the risk of being shut down. However, the situation of website redesign for old domain names will be much better. As long as the website structure is not changed significantly and frequently, there will be basically no major problems. Even if there are minor adjustments or snapshot backups, they will still recover quickly after slow maintenance.
3、 Ability to inherit the weight of the original website
In the process of website construction, using old domain names will have the advantage of weight inheritance, which means that in general, old domain names will have good weight in search engines, so building a website with old domain names will have its unique advantage. Although major search engines have publicly announced that if a domain name expires and is re registered, the weight will decrease accordingly. However, it takes time for the expired domain name weight to disappear. As long as it is re enabled before it completely disappears, the weight of the old domain name can still be recovered.
4、 Beneficial for website inclusion
In general, relatively old domain names take a long time to register. Even if you cannot publish updated articles every day, or if many of the articles you publish are pseudo original, or even if you haven’t updated the articles for a long time, the problem is not significant. As long as you pick them up again, update the articles every day, and perform corresponding maintenance, Baidu will still quickly include the articles you update, and the snapshot update will also be relatively fast, And the weight and ranking given will not be too low.
5、 Beneficial for improving keyword ranking
For the ranking of website keywords, I believe this is a concern for many companies that own websites. In terms of domain names alone, the longer the domain name registration time, the easier it is for websites to optimize their key ranking. However, this is not absolute either. If your website continues to stay updated and does not add external links, even if your website’s domain name is an old one, the ranking of keywords cannot always be on the page, and it may also drop to below 100.
6、 Congenital outer chain advantage
In terms of external chain construction, old domain names have inherent advantages that new domain names do not have, because before the old domain name was discontinued at the original site, it had already accumulated a very rich external chain. Although over time, when the old domain name was reactivated, the number of external chains was not as large as before, but the remaining ones were relatively stable and high-quality external chains. At this point, there is a saying that goes, “Former generations plant trees, while later generations enjoy the cool.” It is particularly suitable to describe the current situation.
Kind reminder:
Using old domain names in website construction can bring great benefits to SEO optimization, but this is not absolute. After all, everything in the world has its pros and cons. If you choose the domain name of a website that used to be a spam site during your lifetime, was punished by search engines, and had drawbacks in search engines, not only will it not help SEO optimization, but it may even have certain adverse effects